His overall watch time on the channel has now increased 880x since joining up with us, growing from 150k hours to 132MM hours. Within the first 6 months of working with Quarterlab, Joe’s channel views increased 10x. By Q4 of 2017, his earnings reached incredible gains of 638% over Q4 of the previous year. The following quarter those increases rose to 81%, and in the third quarter they jumped to 189% compared to his earnings prior to joining Quarterlab. In the first quarter after working with us, Joe’s channel earnings increased by 33%. These efforts helped increase clickable CTAs on the podcast by a massive 27x. Cards, end screens, and playlists were also used to strategically promote the series, so viewers would be prompted to watch podcast episodes sequentially.
We also began taking a more aggressive approach towards using calls-to-action on the channel in order to recommend more related content to viewers while they were watching videos on the channel.
In December 2016 we worked with Joe’s team to convert the podcast into a filmed episodic show, and began publishing new weekly episodes along with teaser clips to promote each upcoming release. We also began publishing The Joe Budden Podcast (previously known as I’ll Name This Podcast Later) on the channel as audio-only videos in May 2016.
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